The Case for Starbucks and The Body Shop Essay Example | Topics and Well Written Essays - 500 words

The Case for Starbucks and The Body Shop - Essay Example This brings the total locations to 12,440 worldwide. The number of weekly customers is 30 million. Starbucks’s success elucidates the fact that making a global brand is one sure way for the firm to survive and grow. The Roddicks' first Body Shop opened on March 26, 1976, in Brighton, the United Kingdom with only about 25 natural handmade products. The rights to the name of the firm were bought from a San Francisco beauty store which still remains today as The Body Time. Since then, the product portfolio has expanded to more than 600 skin and hair care solutions ranging from cosmetics, accessories, bath & body products, fragrances, hair care, products for men, and even an aromatherapy range -all containing only natural ingredients. Realizing that there is a great potential for their product in markets abroad, Roddick embarked on an aggressive semi-environmentalist campaign abroad. The Body Shop experienced rapid growth, expanding at a rate of 50 percent annually. Its stock was floated on London's Unlisted Securities Market in April 1984, opening at 95 pence. In January 1986, when it obtained a full listing on the London Stock Exchange, the stock was selling at 820 pence. By 1991 the company's market value stood at  £350 million. There are more than 1,900 outlets of The Body Shop today located in 500 countries such as Canada, Malaysia, New Zealand, Denmark, France, and Germany to name a few. The company may have continued expanding under the leadership of Roddick if it wasn’t bought by L’oreal.